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Why Subaru created a niche market aimed squarely at adventure seekers
With the launch of the new 2015 Outback wagon, Subaru wants their customers to experience the outdoors for free. Is it just corny or calculated?See it on Scoop.it, via Marketing Automobile (...
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Land Rover Hits 15% in Digital Sales With Cross-Channel Marketing
By utilizing a multichannel strategy and forming strategic partnerships with YouTube and the Google Display Network, Land Rover has managed to boost its digital sales significantly.See it on Scoop.it,...
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The Future of Automobile Head-up displays with Augmented Reality Technology
New Automobile technology called DLP is powering Head-up Displays A Video Featuring New Automobile technology called DLP enables augmented reality head-up displays in Cars that offer quality, hiSee it...
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[Focus] Wanted: conducteurs indesctructibles
Conduire une voiture efficace et puissante, n’est pas donné à tout le monde et se mérite, surtout quand il s’agit de la Toyota Hilux, réputée pour être « The Unbreakable ». Tour d’horizon des séances...
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Morgan Stanley prédit la mort de l'industrie automobile telle que nous la...
Adam Jonas, responsable de la recherche mondiale pour le secteur automobile de Morgan Stanley, s’est montré très pessimiste concernant les perspectives du secteur dans une note qu’il a publiée,...
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The New Ford Mustang Proves Muscle Cars Aren’t Dead
Automakers like Ford, Chevy and Dodge have found they can achieve blazing performance and still meet higher environmental standards, writes Dan Neil. Get ready to burn rubber responsibly.See it on...
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Tesla lance la double motorisation électrique
Le constructeur automobile haut-de-gamme vient de dévoiler une nouvelle gamme de berlines électriques. Puissantes et innovantes, ces dernières rivaliseront avec les meilleures voitures à motorisation...
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Tesla and luxury carmakers’ surprising strategy to hook new buyers: Lower prices
WASHINGTON — If you wanted to buy a car from Tesla Motors three years ago, your only option was its luxury Roadster, selling for a princely $109,000. Now, even as it’s become the darling of the...
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Avec Peugeot Scooters, Mahindra se teste à l’étranger
Ssangyong, Aston-Martin : le groupe indien cible les marques étrangères. L’objectif : sortir de l’anonymat où la marque Mahindra le confine.See it on Scoop.it, via Marketing Automobile ( marketing,...
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How can automotive brands use digital to appeal to car buyers?
With automotive purchase journeys increasingly taking place online, manufacturers and dealerships have a reason to place greater focus on digital channels to pick up customers in the early phases of...
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