Tesla and luxury carmakers’ surprising strategy to hook new buyers: Lower prices

WASHINGTON — If you wanted to buy a car from Tesla Motors three years ago, your only option was its luxury Roadster, selling for a princely $109,000. Now, even as it’s become the darling of the automotive world, Tesla is looking at unveiling cars for less than a third of that price. The American automaker wants to launch a certified pre-owned program that would cut the price for its $71,000 Model S sedan in half, according to Automotive News. And for its next generation of all-electric car, the Model 3 launching in 2017, it wants to let drivers bring it off the lot starting at $35,000.