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Channel: Marketing Automobile ( marketing, business et strategie) | Scoop.it
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Fight Club! Ferrari vs. Lamborghini

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It’s time to live vicariously through rapper The Game, various Premiership footballers and the lead singer of Jamiroquai.

Geoffrey Laloux's insight:
Despite a late victory for Lamborghini, Ferrari definitely wins in terms of generating desire in its cars and driving footfall to its dealerships, even despite the fact that its web presence is riddled with inconsistency and bizarre UX ticks.


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