This may actually be a first: Acura is trumpeting the launch of the 2015 TLX performance luxury sedan by letting you create a customized car, within Twitter.
Geoffrey Laloux's insight:
In a statement, Michael Accavitti, svp, general manager for Acura said, “The TLX heralds a new era for the Acura sedan lineup and the scale of the marketing effort behind the launch signifies the importance of the model both to the brand and its position within the luxury sedan market.”